concession paper

concession paper - 1 Concession: Food Venue Management...

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Concession: Food Venue Management April 29, 2007 1
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When building a new venue you have many things to think about while you are designing it. One of the biggest would be the food portion of concessions. Without food concessions, people would bring or sneak in food or not be able to eat at all, which would severely hurt profits. When you’re building a new venue, what should you go with? Should you use an in house management team of your own workers or would you go with an outside company that deals with every concept of concession so you can deal with other management or ticket sales? They each have their own pros and cons which is why some take in house while others go for an outside company. Now concessions isn’t all about who runs it and how they run it. Another important aspect is the location of the actual concession stands and whether it is easy to get into and away from them. If you simply place your concession stands too far away from the crowd you will run into some serious problems, not only with complaints but maybe even loss of customers/fans. That is why you have to make the correct decisions when it comes to where you locate your concessions and who you hire to run it. This is all mainly based on the situation your venue is in and if it is in a big market or small market. Concessions are key aspects at stadiums and ballparks but what makes the decision between the two is the market the venue is used for usually. For example, a team like the Pawtucket Red Sox are a triple A minor league baseball team that has used in house management for the past 25 years. The head of concessions for the Paw Sox told me that in house concessions work great for a team like his that is more family oriented than for teams like their parent company, the Boston Red Sox, who use a big name food service company called Aramark. I felt that the reason why some teams went 2
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with the in house management was because they did not have to deal with the rosters and players (triple A players are dealt with by their Major League team). They are able to have more staff work in the concessions and focus on the concession sales rather than the team and getting the best players. I feel that if they had to manage the whole team that they would use an outside source to save time and effort. Most of the teams that I talked to which included Nashua Pride, Manchester Monarchs, Boston Celtics, and the Manchester Wolves all said that they went with Aramark to take care of their concession stands. Most felt that this was a good choice considering Aramark was the number one food service company for the 2006 year. This fact would definitely make a team feel confident in using a company with such a great reputation. This also lets the organization concentrate more about their team and building a championship team. If an organization had to manage the concessions and the team they would have more costs than they would want and the revenue might not balance out depending on how well it does. Pros to having an in house management system instead of the outside
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This note was uploaded on 04/16/2008 for the course SM 123 taught by Professor Roderick during the Spring '08 term at Endicott.

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concession paper - 1 Concession: Food Venue Management...

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