Business Stradegy

Business Stradegy - Floral Symphony Ltd. Google Group BBL +...

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Floral Symphony Ltd. Google Group BBL + BDL Casey Barber, Stephen Barone, Antoine Bell, Tara Doherty, Kevin Lagassey, Gladys Loa
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Summary Of Meeting On April 4 th at 2pm we meet with Deb, the owner of Floral Symphony. Our group consisting of Casey Barber, Stephen Barone, Antoine Bell, Tara Doherty, Kevin Lagasse, and Gladys Loa arrived at the store we were warmly welcomed by 2 women behind the counter. The owner, Deb, introduced herself and guided us to a nearby table. Although we did not receive a formal tour, we could see nearly everything from our meeting spot. Floral Symphony is a very small store, with flowers and other festive items displayed throughout. There were three women working at the time of our meeting, and we soon found out that there are only 5 employees who work there. We started the meeting by introducing ourselves, and explaining a little more about the Google Adwords Competition. Deb warned us that she has little to no knowledge when it comes to computers; in fact, she said she never uses Google as a search engine. She was extremely appreciative and excited that we chose her company to help. She told us that she was open to any of our ideas, and was excited to start the campaign. Deb was extremely interested about the upcoming project, and told us we can call her anytime of the day if we have any questions. After our introduction, she told us a little bit about her company, Floral Symphony. She stated that the company is a small local flower shop, who mainly serves the local area of Bristol, RI. She also spoke extensively about her 100% guarantee for all of her flower arrangements, and how she will do everything and anything to please her customer. She stated that word of mouth is her main source of advertising; therefore, she wants every customer to be happy with her products and service. We then asked Deb a number of questions so we could get a better idea of how to serve our client’s needs.
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Before our meeting with Deb, the owner of Floral Symphony, we put together a list of questions to ask that would help us throughout our campaign. The first and most important question that we came up with was dealing with the target market. Deb stated, that they have a wide variety of target markets and that the adults generate most of the sales. She added that Floral Symphony isn’t too popular with teens and college students, because if they are looking for a single flower, they would most likely go to stop and shop instead. Floral Symphony is also popular with providing flowers for funeral services; they basically take care of all the funeral homes in Bristol. Our next question we brought up dealt with their ways of advertising. Deb admitted that she likes to make donations in the town of Bristol, so people realize how much she cares, and also so they get noticed. She added that she throws articles in the town newspaper every so often, but it never gets her much attention. The one that does provide her with the most attention is word of mouth. When customers are satisfied, they like to spread the word to others
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This note was uploaded on 04/16/2008 for the course BUSI 261 taught by Professor Mckracken during the Spring '08 term at Roger Williams.

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Business Stradegy - Floral Symphony Ltd. Google Group BBL +...

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