This preview shows page 1. Sign up to view the full content.
Unformatted text preview: the Joy of Pepsi, as a way to convince and persuade there viewers. Central Route was also used in this commercial. The reason why I think central route was used was because from the start until the end they were continuously stating their main point; to feel young, lively, irresistible, “hip”, etc. They did this to make you feel like you can be young, they showed you times and stages so you feel like no matter what year you were born in you can still b cool, and to make you understand and believe all this. I think that this commercial definitely triggers people’s mentality to feel like this and makes them believe that they can be like this. They managed to do this by stating over and over what you can be like, they caught people’s attention by doing a song, and by having a new, pretty, influential artist to persuade everyone to be like her by drinking Pepsi....
View Full Document
This note was uploaded on 04/16/2008 for the course GCOM 101 taught by Professor N/a during the Spring '08 term at James Madison University.
- Spring '08