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Surname: 1Name:Instructor:Course:Date:Thesis: The Back Seat's No Safer. Belt Upbillboard ad is a powerful road safety campaign ad that encourages passengers to always put their seat belts on to minimize chances of injuries in theevent of road accidents.IntroductionPrinting and Advertising services are gaining utmost significance in the way they are ableto influence people through the messages they pass. Not only are they colorful, attractive, or even funny, but they pass the messages in a comical yet serious way. Perhaps billboards have thus become an alternative marketing tool that generates amazingly inventive and inspirational designs. The billboard in question is three-dimensional and portrays a gentleman seated at the
Surname: 2back of the car, with no seat belt on, and is attached to a band of a massive slingshot. The billboard reads “The Back Seat’s No Safer. Belt Up.” AnalysisThe billboard is effective not only through the message it passes, but also on the visual effect that takes a serious issue at hand. It then evolves into a more successful message employing extreme architecture. Perhaps what makes the billboard a huge success is the fact that it talks about negligence of passengers in vehicles. This ad is even keener in pointing out that the passengers at the back are not even safer; everyone in the vehicle should have their seat belts on at all times. The fact that the ad uses a three-dimensional oversize gentleman at the back makes itappear even more real. As such, as much as the ad may be funny to some people, it evokes perhaps a sense of guilt in people who have always believed that the back seat is 'safer.'