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Unformatted text preview: Exam 3 Study Sheet: Chapters 12, 13, 14, 15, 16 Mgmt 120 / Fall 2006 / Lynn _________________________________________________________________________________________________ Everything from book and class is game but be sure to know the following. This review and the PowerPoint slides are available on Blackboard Bring a scantron for the multiple-choice; I will provide paper for the short-answer You won't be able to use a calculator so there's no need to bring one Multiple-Choice (75 points from the book): Book: Marketing Exchange process Marketing concept Marketing strategy--what it is and how it's developed Marketing mix Data mining Market segmentation Consumer behavior Breakeven analysis Alternative pricing strategies Promotional strategies Integrated marketing communications Advertising Management information systems Databases Information systems for decision making LAN/WAN Accounting professionals GAAP/FASB Assets Liabilities Equity Balance Sheet Income Statement Statement of Cash Flows Statement of Retained Earnings Short-Answer (25 points from class): Be able to accurately describe each of the product life cycle stages Be able to illustrate breakeven by drawing a graph and using the formula from class from memory Be able to identify and know the major headings and entries on a balance sheet, income statement, and statement of cash flows ...
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This note was uploaded on 04/16/2008 for the course MGMT 375 taught by Professor Higgins during the Spring '08 term at Abilene Christian University.
- Spring '08