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MGMT 120 - Exam 3 Review - Exam 3 Study Sheet 14 15 16 Mgmt...

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Exam 3 Study Sheet: Chapters 12, 13, 14, 15, 16 Mgmt 120 / Fall 2006 / Lynn _________________________________________________________________________________________________ Everything from book and class is game but be sure to know the following. This review and the PowerPoint slides are available on Blackboard Bring a scantron for the multiple-choice; I will provide paper for the short-answer You won’t be able to use a calculator so there’s no need to bring one Multiple-Choice (75 points from the book): Book : Marketing - Exchange process - Marketing concept - Marketing strategy—what it is and how it’s developed - Marketing mix - Data mining - Market segmentation - Consumer behavior - Breakeven analysis -
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