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COLLEGE OF BUSINESS HOSPITALITY & TOURISMMKT501: INTRODUCTION TO MARKETINGSEMESTER 2, 2021Tutorial 21.Explain what is meant by amarket-orientedmission statement and discuss the characteristicsof an effective mission statement. Research for mission statements and discuss in class session:
2.Define strategic planning and briefly describe the four steps that lead managers and the firmthrough the strategic planning process. Discuss the role marketing plays in this process.Illustrate with an example of your choice.

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Winter
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