INTRO - Title Understanding the factors influencing...

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Title: Understanding the factors influencing students intention using mobile banking in UCSI. This study aims to understand the factors that influence students to use mobile banking in University College Sedaya International (UCSI). This study is conducted by using the Technology Acceptance Model (TAM). 1. Introduction Malaysian Deputy of Finance, Datuk Ahmad Maslan said that the internet banking in Malaysia has grown tremendously together with the use of smartphones and tablet (Deputy Finance Minister: 14.6m Internet banking subscribers in Malaysia). According to the statistics, it says that adoption of mobile banks services is rising. More than 60% of banks worldwide have planned to offer mobile banking services in 2010 considering that users of mobile banks in United States only may already be reached 11 million households in 2009. (Aboelmaged & Gebba, 2013, as cited in Sripalawat et al., 2011). Gartner’s prediction of leading trends of 2012 in mobile applications and mobile commerce will remain as most important one. Gartner further
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