DSOC 101 8.28 - DSOC 101 Foundations of social science Why...

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8/28/2007 DSOC 101 Foundations of social science Why social science? C. Wright Mills: discovering the individual’s connection to society Domhoff: an empirical (& empiricist) view of social class Philosophy & social science Marx: “social being determines social consciousness” (a b) Purpose and rationale for social science 1. Knowledge of society is source of great power (marketing and politics) a. AEM majors have to know social science (must know the social science of the target audience in order to succeed in sales) 2. Social knowledge is a critical element of personal success a. To succeed you must understand people 3. Social knowledge is a critical element of social reform (middle class versus the poor). Voices not always heard, poor have little impact, rich think it already works so they have little effect on social change) Warning: Social knowledge is often self-interested knowledge, and therefore partial or biased C. Wright Mills “Sociological imagination” (ch. 2)
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