Unformatted text preview: a. Strategy i. Convince people that real sugar is better for you than fake imitation sugar (slight form of fear tactics) ii. A little extra flab/weight is better than chemicals affecting your heart b. Objective i. Have consumer buy our product by convincing them it really is better for them than other products IV. Our Company a. Features i. Healthier for you ii. Natural iii. Tastes better b. Facts i. Natural – no added chemicals ii. Pure...
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- Winter '08
- high-fructose corn syrup, Sugarcane, TOM COLLINS, pure cane sugar, fake sugar competitors, fake imitation sugar