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Unformatted text preview: a. Strategy i. Convince people that real sugar is better for you than fake imitation sugar (slight form of fear tactics) ii. A little extra flab/weight is better than chemicals affecting your heart b. Objective i. Have consumer buy our product by convincing them it really is better for them than other products IV. Our Company a. Features i. Healthier for you ii. Natural iii. Tastes better b. Facts i. Natural – no added chemicals ii. Pure...
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This note was uploaded on 04/16/2008 for the course PSY 202 taught by Professor Morrill during the Winter '08 term at Cal Poly.
- Winter '08