mimi chocolate sadia's part - Competitor analysis Immediate...

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Competitor analysis:Immediate competitor:CHOCOLATE COMPANYPRICESTRENGTH /WEAKNESSFive star CadburyBDT-30Good quality, moderate priceSafari BDT-25Moderate quality, low priceCocola gemsBDT-5Low quality, low pricePerk BDT-25Low quality, moderate priceMunch Rollz Nestle BDT-6Good quality, low priceHere, Cocola gems and Nestle Bangladesh are making chocolates which are direct competitors ofMimi chocolate in terms of price and quality. Other exported chocolates are also a threat for Mimi chocolate. Nestle Munch Rollz, cocola gems and other Indian chocolate companies pose astrong financial and branding position in Bangladesh. They consist a huge market share in Bangladesh chocolate industry. They are operating under the same strategic group that Mimi chocolate holds. This segment is targeting a large number of varieties in their product form. Theyhave different flavors in different size at different price. They are cost efficient in terms of making and distributing products to the end consumer. They also have strong marketing and

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