Week 4 Live session make up assignment.docx - Week 4 Live...

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Week 4 Live session make-up AssignmentThis week’s reading were aimed at learning how to design the campaign for my product inthe most effective way in order to communicate properly to our target audience what ourcampaign actually needs to communicate to the audience. We learnt that first we start withinvestigating what is in the minds of the consumer and then design what the campaign shouldlook like. We need to define our targets clearly in order to understand what our audiencewants. Once we have the responses to the survey from our audience, we need to analyze thedata in order to create a campaign that is memorable to the audience so that we can capturethe data.As discussed in the live session, the Yale model shows how much we have between attentionand behavior. We tend to underestimate the power of agreeing to the messages and not justreceiving. The model is a great reminder to not just go for a catchy message but an action-
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