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PERCEPTION.docx - PERCEPTION Definition of Perception:...

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PERCEPTIONDefinition of Perception:According to Stephen P Robbins, Perception is a process by whichindividuals organize and interpret their sensory impressions in order togive meaning to their environment. The term originated from a Latinword percepio' meaning receiving, collecting, action of takingpossession, apprehension with the mind or senses.Perceptual ProcessThe perceptual process is the sequence of psychological steps that aperson uses to organize andinterpret information firom the outside world.The steps are:Objects are present in the world.A person observes.The person uses perception to select objects.The person organizes the perception of objects.The person interprets the perceptions.The person responds.The selection, organization, and interpretation of perceptions can differamong different peopleTherefore, when people react differently in a situation, part of theirbehavior can be explained byexamining their perceptual process, and how their perceptions areleading to their responses.Importance of Perception:
(i) Perception is very important in understanding thehuman behaviour, because every person perceives theworld and approaches the life problems differently-Whatever we see or feel is not necessarily the same as itreally is. It is because what we hear is not what is reallysaid, but what we perceive as being said. When we buysomething, it is not because it is the best, but becausewe take it to be the best. Thus, it is because ofperception, we can find out why one individual finds ajob satisfying while another one may not be satisfiedwith it.(ii) If people behave on the basis of their perception, wecan predict their behaviour in the changedcircumstances by understanding their presentperception of the environment. One person may beviewing the facts in one way which may be different fromthe facts as seen by another viewer.(iii) With the help of perception, the needs of variouspeople can be determined, because people’s perceptionis influenced by their needs. Like the mirrors at anamusement park, they distort the world in relation totheir tensions.(iv) Perception is very important for the manager whowants to avoid making errors when dealing with people
and events in the work setting. This problem is mademore complicated by the fact that different peopleperceive the same situation differently. In order to dealwith the subordinates effectively, the managers mustunderstand their perceptions properly.Thus, for understanding the human behaviour, it is veryimportant to understand their perception, that is, howthey perceive the different situations. People’s behaviouris based on their perceptions of what reality is, not onreality itself. The world as it is perceived is the worldthat is important for understanding the humanbehaviour.

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