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Unformatted text preview: Wal-Mart where customers can build and design their own computer to fit their needs. 4) Dell has become one of the leading computer manufacturers and is continuing to build their business and grow. They have created the first HD screen and have implemented that into their computer marketing strategy as a selling point. They have also opened their own retail stores and have made a partnership with Costco Wholesale where their computers are sold at large. 5) Dell is on the path to great success. However they still need to continue to fulfill customer’s needs and wants in the marketing field. They need to defend their product and make the availability and ease of purchasing their product easier for the consumers....
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This note was uploaded on 04/15/2008 for the course MKTG 240 taught by Professor Mcginnis during the Spring '08 term at Montclair.
- Spring '08