Unformatted text preview: Providing info alone unlikely to change behavior, continuing education workshops slightly more effective if they include interactive outreach visits are effective: 3 of 3 studies showed this improving effectiveness by 24-50%. local opinion leaders made no improvement or only a slight improvement 3 of the 55 studies that reviewed CQI programs randomized review of 17 studies, mass media campaigns were effective conclusions: disseminating information, CQI programs and local opinion leaders were unsuccessful; Outreach visits and feedback somewhat effective; Continuing education, using computers and using mass media most effective; combining effective methods is best...
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- Spring '08
- Mass Media, local opinion leaders