Chapter 9 Quiz - Chapter 9 Quiz Question 1(1 point What is predictive dialing Student response Percent Student Answer Choices Value Response 100.0

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 9 Quiz Question 1    (1 point) What is predictive dialing?  Student response: Percent Value Student Response Answer Choices 100.0% a. Automatically dials outbound calls and  when someone answers, the call is  forwarded to an available agent 0.0% b. Directs customers to use touch-tone  phones or keywords to navigate or provide  information 0.0% c. A phone switch routes inbound calls to  available agents 0.0% d. None of the above Score: 1 / 1   Question 2    (1 point) Which of the following is not one of the CRM business drivers?  Student response: Percent Value Student Response Answer Choices 0.0% a. Inventory control 0.0% b. Increase revenues 100.0% c. Accountability 0.0% d. Automation/productivity/efficiency Score: 1 / 1   Question 3    (1 point) What is McDonald's performing when it asks its customers if they would like to super-size their meals?  Student response: Percent Value Student Response Answer Choices 0.0% a. Campaign management 0.0% b. Cross-selling 100.0% c. Up-selling 0.0% d. Down-selling
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Score: 1 / 1   Question 4    (1 point) Which of the following was one of the first CRM components built to address the issues that sales representatives  were struggling with the overwhelming amount of customer account information they were required to maintain and  track?  Student response: Percent Value Student Response Answer Choices 0.0% a. Sales management system 0.0% b. Contact management system 0.0% c. Opportunity management system 100.0% d. Sales force automation system Score: 1 / 1   Question 5    (1 point) Which question below represents a CRM analyzing technology question?  Student response: Percent Value Student Response Answer Choices 100.0% a. Why did sales not meet forecasts? 0.0%
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/15/2008 for the course IS 3003 taught by Professor Rao during the Spring '08 term at The University of Texas at San Antonio- San Antonio.

Page1 / 7

Chapter 9 Quiz - Chapter 9 Quiz Question 1(1 point What is predictive dialing Student response Percent Student Answer Choices Value Response 100.0

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online