Effective Electronic Slides

Effective Electronic Slides - Designing Effective...

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Unformatted text preview: Designing Effective Electronic Slide Presentations Natalie Stillman-Webb, Ph.D. Writing Program, University of Utah November 2008 U Tm UNlVERSlTY 0’ UTAH Presentation Outline: Principles for Effective Slides it Pianning 3i Deiiyery Csnsiti er Pnrpese ' \ ' r ' ‘ " ' ' Prastise Presenting Csnsid er Context Pian for Q A Use storyboards ' ' ' ' ' An'tisipa'te Questions U in: UNl\"l.RSl lY “5 UTA H Design Slides for Specific Purposes I Reinforce the main point I Provide a roadmap to the structure I Illustrate relationships or concepts visually I Support assertions I Emphasize important ideas I Maintain and enhance interest (Barrett, 2004) Consider Context, Audience & Purpose When Planning Slides What do I know about the following? I My objectives & argument I My audience (background knowledge, values, etc) I The physical space (room size, lighting, technology, etc.) I The image I want to convey I Any guidelines or constraints (of the company/ client/manager) Use Storyboards for Efficient Planning "5%.; ; mmws \5imu\t+ion detail... (A >6 / ,.. / -, e, ( n-Hry (lg—w," Name 5. lwsli+u+§av1 ‘Wk 5% HM? (3 lnA —‘II '. (ad is Shula I I ! Creating thumbnail sketches of presentation slides saves time drafting Tmu UNIVERSITY “l UTAH Emphasize Consistency I Include an overview slide I Focus on one main idea per slide I Employ a consistent slide design Emphasize Consistency and Professionalism I Don’t use animation, backgrounds and clip art that distract from the prese ntation’s argument I Do use appropriate graphics, and company affiliation umvmn‘v “Y UTAH Design Clearly Readable Text Ensure contrast between background & text Not W U8 er arnlngs aemen Design Clearly Readable Text I Use a sans serif font (such as Arial) throughout I Select font size based on size of room I Capitalize only first word of body text I Avoid using more text than audience members can process quickly oAlcatel innovates to bring value to its shareholders oAlcatel invests $38 each year of its shareholders money in research and development of new ideas and technologies that will benefit mankind. oAlcatel’s reward should be its enjoyment of a limited period of time where it can profit from its true innovation without competition. This is the promise of the constitution. oThere is nothing bad about a limited period free from competition for an innovative solution to a perplexing problem that will be contributed to the public domain at expiration. It is unlikely that a company can long continue to make this kind of investment in research and development if its ability to deliver a payback to its shareholders is not protected for a limited period of time. Tinu UNIVERSITY Alcatel Co, FTC Patent/Competition Hearings UTAH Mar. 20 2002 Use Specific Titles to Help Readers Understand & Recall Main Points Not: Savings But: 20% Savings Projected for Initiative Alley et. al. (2006) found that audience recall with sentence titles was 77%, vs. 59% with traditional (word or phrase) titles Employ Visual Support for Assertions Visual representation Long Term Growth combined written NetRevenues($bn)and Diluted EPS text has been found to improve retention (cognitive psychology research: _ Carney & Levin, 2002) i ' ' ' $21.0 ‘25-” $133 $16.6 $15.8 $141, $16.0 Well-designed graphs can be processed by '" viewers more quickly than written explanations (Doumont, 2002) Goldman Sachs. CreditSuisse Financial SeNices Conference. Feb. 6, 2008 Images can replace bulleted lists or lengthy text blocks (Alley & Nee ley, 2005) u THI UNIVERSITY 0‘ UTAH Use Parallel Structure for Lists How would you revise this slide? Customer Benefits I Save Time — Mail or ship from home or office — Avoid trips to the post office — Available 24 hours x 7 days a week I Save Money — Discounted postal rates (Priority, Express, Global Priority & Express) Discounted package tracking (Delivery and Signature Confirmation) Save 10% on package insurance compared to USPS Avoid costly returned mail with address verification Avoid wasted postage by calculating exact postage amount Access to cost effective mail classes (media mail, parcel post, etc.) Tli[u I— UNlVERSlTY i“ UTAH Stampscom, Company Presentation, 2008 Integrate Slides Smootth lnto Delivery I Introduce each slide before showing it I Walk the audience through complex slides I Stop talking while you advance a slide I Avoid blocking the audience’s view I Look at the audience, not at laptop or projection screen I Glance occasionally at notes, but do not read from them I Practice until presentation is smooth Include a Slide for Audience to View During Q &A . 7 gm . Why Invest In Smucker. Summary Shde - A history of solid returns Wlth COnCI USIOnS or 0 Clear strategy of owning a strong portfolio reCO m me n on S of #1 brands - Making great brands better - Addition of an iconic #1 brand with Folgers - Enhanced estimated cash flow, margins, and strong balance sheet - Unique culture J.M. Smucker Co, Investor Presentation, Oct. 2008 Designing Effective Electronic Slide Presentations Titl e slide Natalie Stillman-Webb, PhD. Wi u'] n University Writing Program. University of Utah ' ' natalie.stilIman-webl)rti‘iutah.edu Informati on “ Anticipate Questions with “Appendix” Slides Fig ures References Traffic Acquisition Costs WOFkS 1 4401.4861A74 of $1500 ' 4‘“ Alley. Mlchael. and Kathryn A. Neeley. Rethlnkln the DeSIgn of Presentation 31-400 Slides: A Case for Sentence Headlines and isual Evidence.“ Technical moo sum - .‘ Communication 52.4 (2005): 417-426. $1200 33 2"“31 slam!» 51100 51.000 3,... ‘ . Alley. Michael. Madeline Schreiber. Katrina Ramsdell. and John Muffo. "How 3900 825" “"3"” 2:» “mm”. ,m the Design of Headlines in Presentation Slides Affects Audience mm m 735 Retention." Technical Communication 53.2 (2006): 225-234. $700 529 3600 Barrett. Deborah. "The Power of PowerPoint: Providing MBAs a Leadership 3500 Edge." Proceedings of the 2004 Association for Business Communication $400 Annual Convention. $300 Carnsey. Russell N.. and Joel R. Levin. "Pictorial Illustrations Still lm rove u dents' Learning from Text." Educational Psychology 14 (20 2): 5-26. 3 III millions SO Doumont. Jean-luc. "Verbal Versus Visual: A Word is Worth a Thousand Pictures. Too." Technical Communication 49 (2002): 219-224. TAI: +TAC as Rot Advertising Revenues U Iwmnun um: Google, Q2 2008 Quarterly Earnings Summary Tinu UNIVERSITY “’ UTAH Natalie Stillman-Webb, Ph.D. University Writing Program, University of Utah [email protected] .edu II THE UNIVERSITY 0’ UTAH Works Cited Alleg Michael, and Kathryn A. Neeleg. “Rethinking the Design of Presentation lides: A Case for Sentence Hea lines and Visual Evidence .” Technical Communication 52.4 (2005): 417-426. Alley, Michael, Madeline Schreiber, Katrina Ramsdell, and John Muffo. “How the Design of Headlines in Presentation Slides Affects Audience Retention.” Technical Communication 53.2 (2006): 225-234. Barrett, Deborah. “The Power of PowerPoint: Providing MBAs a Leadership Edge Proceedings of the 2004 Association for Business Communication Annual Convention. Carney, Russell N., and Joel R. Levin. “Pictorial Illustrations Still Improve Students’ Learning from Text.” Educational Psychology 14 (2002): 5-26. Doumont, Jean-luc. “Verbal Versus Visual: A Word is Worth a Thousand Pictures, Too.” Technical Communication 49 (2002): 219-224. 'I'J' TH[ UNIVERSITY “’ UTAH ...
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