Sean FoyilACCT 511August 2nd, 20151)ALLTEL Pavilion is an outdoor amphitheater that primarily showcases live concerts to the general public from April through October every year. The pavilion services a 5-market local region and can hold up to 20,000 people at any one show. The competitive strategy of ALLTEL Pavilion is one of cost leadership. One way that ALLTEL Pavilion tries to drive consumer attendance is through the distribution of “comp” tickets. Comp tickets are essentially free tickets that are dispersed throughout the community by ALLTEL Pavilion with the understandingthat while they will lose a small amount on those free ticket sales, they will gain that back on the through consumer spending on other amenities such as parking, security, concessions, and merchandise. Additionally, ALLTEL Pavilion focuses highly on being able to balance costs in order to make a profit after artist fees, advertising, and other expenses but makes no note of a differentiation strategy.
