243_MIDTERM_Study - ArtF 243 S'08 SOME STUDY QUESTIONS for...

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ArtF 243 S’08 Mills SOME STUDY QUESTIONS for the MIDTERM Use Oxypedia to communicate with each other about key concepts from our readings and to discuss ways to GO DEEPER in your analyses. Marx and Engels Lakoff Althusser Hockenberry McLuhan Steiger Anderson Li Bill Moyers (the transcripts of all we watched is online) Andrea Elliott DeBord Hall 1. The Long Tail describes the niche strategy of certain business such as Amazon.com or Netflix. The distribution and inventory costs of those business allow them to realize significant profit out of selling small volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items. The group of persons that buy the hard-to-find or "non-hit" items is the customer demographic called the Long Tail. Compare and contrast the type of business model associated with push media (newspaper, tv, radio) and new models made available by the internet. 2. Scholars claim that three events demonstrate the centrality and significance of the internet to life in the 21 st century—9/11, the war in Iraq, and our current presidential primaries. Support or refute this thesis by discussing three specific uses of the
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This note was uploaded on 04/16/2008 for the course ARTF 243 taught by Professor Mills during the Spring '08 term at Occidental.

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243_MIDTERM_Study - ArtF 243 S'08 SOME STUDY QUESTIONS for...

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