1-26 - Communication Model Selectivity 1 Selective Exposure...

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Communication Model Selectivity 1. Selective Exposure A. Involvement  - What you are more into, topics you are into. B. Proximity  - (ex. Putting a higher rated show after one that needs  ratings.) C. Utility  - If you have something why do you need to expose  yourself to it continually.  D. Reinforcement  - We expose ourselves to things that make us feel  good. We like people who like us/reinforce us. 2. Selective Attention - you can expose yourself to something but you don’t  have to  pay attention A. Novelty  - We notice things that are new to us. The more you are  around something the less you notice it. B. Concreteness  - (ex. Like the lab vs. the lecture) C. Less Competing Stimuli  - Going somewhere where you have too  much interference. When you reduce the stimuli you will pay more  attention and notice things. D. Momentum 
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This test prep was uploaded on 04/16/2008 for the course CMS 315M taught by Professor Daly during the Spring '07 term at University of Texas.

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1-26 - Communication Model Selectivity 1 Selective Exposure...

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