Week 1 Individual The Importance of Apple Market Research -...

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Running head: The Importance of Apple’s Market Research1The Importance of Apple’s Market ResearchTia U. RobinsonMKT/441October 6, 2014Kathryn Kelly
Running head: The Importance of Apple’s Market Research2Every marketer will agree that market research is significant, simply for the reason that the media landscape is in a continuous state of instability and marketers are continuously swamped with information and business precedence. A vital share of market development approaches is to guarantee that a business knows what the consumers desire (the product), and then to make it available to; where they want it, at a decent price, maintained by the right kind of advertising and promotion. This paper will give a brief description of marketing research, the various kinds of marketing research Apple uses and an account of the significance of that research. Marketing research is the process of measuring the capability of a new service or product through methods; for example surveys, product testing and focus groups. Market research permits a business to find out who their target market is and what these customers think about a service or product prior to it becoming accessible to the general public. This kind of research might be performed by the business itself or by a third-party business that specializes in market research. Market research allows a business to reduce its risks. Apple uses only two of the three marketing research methods: surveys and product testing. Surveys have a variation of aims, and can be performed in a lot of ways. Surveys might

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