Week 3 Individual - Running head: Marketing Research Tools...

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Running head: Marketing Research Tools Paper1Marketing Research Tools PaperTia U. RobinsonMKT/441October 20, 2014Kathryn Kelly
Running head: Marketing Research Tools Paper2Marketers engage the use of primary and secondary research tools to figure out results ofpresent and past data. The data attained from the results of the queries outlines the information intwo different words. Marketers divide the data and classify it in quantitative or qualitative terms.For marketing, it is significant to distinguish between primary and secondary research whenusing quantitative and qualitative methods to use each one successfully and figure out why. Thispaper will differentiate the research tools used in primary research and secondary research whenusing quantitative and qualitative methods, specify which tools are used for each approach andwhy they are used.Primary research gathers data from a wide-range of sources. It is personalized to meetparticular needs of the company and can be managed inside the business or subcontracted to amarketing establishment. Observations, interviews, surveys, videos, laboratory testing,organization records and focus groups are great examples of primary market researchapproaches. Observations tend to be collected from focus groups, usually from the moderator.The mediator will lead the group deliberations in support of the company and monitor theresponses, both emotional and physical, of the participating parties. A portion of the marketingplan implements research to figure out the outcome for the ending goal. In a flawless society, thedata would be stored away and separated into descriptive groups. When no confirmed data hasbeen delivered, researchers must resort to different collection methods. When the researchergathers new information to meet the requirements of research, it is considered primary research.

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Term
Winter
Professor
admin
Tags
Qualitative Research, Qualitative Research and Quantitative, Research Tools Paper

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