Ch 1 vocab

Ch 1 vocab - action advertising Advertising intended to...

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action advertising Advertising intended to bring about immediate action on the part of the reader or viewer. actual consumers The people in the real world who comprise an ad's target audience. They are the people to whom the sponsor's message is ultimately directed. advertising The structured and composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods and services) or ideas by identified sponsors through various media. agricultural advertising See farm advertising. author In Stern's communication model, a copywriter, art director, or creative group at the agency that’s commissioned by sponsor to create advertising messages autobiographical messages A style of advertising that utilizes the first person "I" to tell a story to the audience, "You." avails An abbreviated term referring to the TV time slots that are available to an advertiser. awareness advertising Advertising that attempts to build the image of a product or familiarity with the name and package. business advertising Advertising directed at people who buy or specify goods and services for business use. Also called business-to-business advertising business-to-business (B2B) advertising See business advertising. channel Any medium through which an encoded message is sent to a receiver, including oral communication, print media, television, and the Internet. clearance advertising A type of local advertising designed to make room for new product lines or new models or to get rid of slow-moving product lines, floor samples, broken or distressed merchandise, or items that are no longer in season. collateral material All the accessory nonmedia advertising materials prepared by manufacturers to help dealers sell a product—booklets, catalogs, brochures, films, trade-show exhibits, sales kits, and so on. consumer advertising Advertising directed at the ultimate consumer of the product, or at the person who will buy the product for someone else's personal use. consumers, consumer market People who buy products and services for their own, or someone else's, personal use. direct-response advertising An advertising message that asks the reader, listener, or viewer to respond to the sender. Direct-response advertising can take the form of direct mail, or it can use a wide range of other media, from matchbook covers or magazines to radio, TV, or billboards. drama message
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Ch 1 vocab - action advertising Advertising intended to...

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