Ch 3&4 - affirmative disclosure Advertisers must make known...

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affirmative disclosure Advertisers must make known their product's limitations or deficiencies. American Advertising Federation (AAF) A nationwide association of advertising people. The AAF helped to establish the Federal Trade Commission, and its early "vigilance" committees were the forerunners of the Better Business Bureaus. American Association of Advertising Agencies (AAAA) The national organization of the advertising business. It has members throughout the United States and controls agency practices by denying membership to any agency judged unethical. Association of National Advertisers (ANA) An organization composed of 400 major manufacturing and service companies that are clients of member agencies of the AAAA. These companies, which are pledged to uphold the ANA code of advertising ethics, work with the ANA through a joint Committee for Improvement of Advertising Content. Better Business Bureau (BBB) A business-monitoring organization funded by dues from more than 100,000 member companies. It operates primarily at the local level to protect consumers against fraudulent and deceptive advertising. cease-and-desist order May be issued by the FTC if an advertiser won't sign a consent decree; prohibits further use of an ad. Children's Advertising Review Unit (CARU) This entity, created by the Council of Better Business Bureaus, provides a general advisory service for advertisers, agencies, children, parents, and educators. comparative advertising Advertising that claims superiority to competitors in one or more aspects. consent decree Document advertisers sign, w/o admitting any wrongdoing, in which agree to stop objectionable advertising consumer advocates Individuals and groups who actively work to protect consumer rights, often by investigating advertising complaints received from the public and those that grow out of their own research. consumer information networks Organizations that help develop state, regional, and local consumer organizations and work with national, regional, county, and municipal consumer groups. Examples include the Consumer Federation of America (CFA), the National Council of Senior Citizens, and the National Consumer League.
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consumerism Social action designed to dramatize the rights of the buying public. cookies Small pieces of information that get stored in a computer's Web browser when one loads certain Web sites. Cookies keep track of whether a certain user has ever visited a specific site and allows the site to give users different information according to whether or not they are repeat visitors. copyright An exclusive right granted by the Copyright Act to authors and artists to protect their original work from being plagiarized, sold, or used by another without their express consent. corrective advertising
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This note was uploaded on 04/16/2008 for the course ADV 101 taught by Professor N/a during the Spring '08 term at Baylor.

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Ch 3&4 - affirmative disclosure Advertisers must make known...

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