The acquired mental position—positive or negative— regarding some idea or object.
An individual's openness or curiosity about a brand.
Consumer's conscious or unconscious decision—expressed thru intention/behavior—to repurchase a brand
continually. Occurs b/c consumer perceives brand has right product features, image, quality or relationship at right price
Organizations that buy natural resources, component products, and services that they resell, use to
conduct their business, or use to manufacture another product.
centers of influence
central route to persuasion
One of two ways researchers Petty, Cacioppo, and Schumann theorize that marketers can
persuade consumers. When consumers have a high level of involvement with the product or the message, they are motivated
to pay attention to the central, product-related information in an ad, such as product attributes and benefits, or demonstrations
of positive functional or psychological consequences; see
elaboration likelihood model.
The mental processes involved in perception, thinking, recognition, memory, and decision making.
An approach that views learning as a mental process of memory, thinking, and the rational application of
knowledge to practical problem solving.
The theory that learning is a trialand- error process. Also called
The activities, actions, and influences of people who purchase and use goods and services to satisfy
their personal or household needs and wants.
consumer decision process
The series of steps a consumer goes through in deciding to make a purchase.
consumers, consumer market
People who buy products and services for their own, or someone else's, personal use.
A homogeneous group's whole set of beliefs, attitudes, and ways of doing things, typically handed down from
generation to generation.
People who have already bought something from a business and who may buy it regularly.
Elaboration Likelihood Model