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UNIVERSITY OF KABIANGASCHOOL OF BUSINESS AND ECONOMICSHOTELS AND HOSPITALITY MANAGEMENTUNIT:MEETINGS,INCENTIVES,CONVENTIONS,AND EVENTS AND MANAGEMENTCODE:BHT 401RTASK:CAT 2GROUP 5 MEMBERS;NAMEREG.NOSIGNSHIRLEY KORIRHHM/M/0030/2017MARY NEKESAHHM/M/0033/2017JENTRIX AUMAHHM/M/0032/2017PATRICK SILAHHM/M/00LIDYA KIBETCAREN CHEPNGETICHHHM/M/0025/2017
1.Event marketingEvent marketing describes the process of developing a themed exhibit, display orpresentation to promote a product, service ,cause or organization leveraging in personengagement.Features of event marketingHave a clear and measurable objectives ie. ensures that everyone involved in theevent on your behalf has one clear definable objective.Promotions and follow ups.Should convey a message.Effective giveawaysShow off the productEvaluate each eventHow event marketing works.Event marketing is a strategy marketers use to promote their brand, products or service with anin-person or real time engagement. They can be offline or online and companies can participateas hosts, participants or sponsors.Importance of event marketingPartners and customers get a chance to interact with a brand person and find it moretrustworthy.

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Term
Fall
Professor
NoProfessor
Tags
Business, Marketing,

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