ENS 210, Chapter 17: Careers in Sport Management
This chapter will:
Acquaint you with the wide range of professional opportunities in the sphere of
Familiarize you with the purpose and types of work done by professionals in sport
Inform you about the educational requirements and experiences necessary to
become an active, competent professional in the field
Help you identify whether one of these professions fits your skills, aptitudes, and
The Worlds of Sport Management:
The goal of sport management is to provide
support services, facilities, and other amenities to make physical activity experiences
as well as
as enjoyable as possible.
composed of different sectors that are big business.
and leisure related.
These products include
(e.g. sport marketing, health clubs), people (e.g. professional
jobs with students who have studied in related areas such as
recreation, leisure, or sport tourism.
Sport Management Settings:
Sport managers are more involved in the activities and
job responsibilities ____________________
the actual event than they are in the
sport or activity itself.
A slide shows the three segments of the sport industry
(entertainment, participation and support services).
and minor league teams,
athletics, high school athletics,
related events and
require a variety of career opportunities.
These opportunities include:
financial, human resource,
In amateur sport, opportunities can also
include: development, media relations, marketing, operations, ticket sales,
merchandising, compliance and student services.
those in this segment provide opportunities for customers to
engage in sport activities.
This includes for-profit and non-profit organizations.
For-Profit Participation Segment:
these include fitness and health clubs,
roller-skating rinks, miniature golf courses, country clubs,
ice-skating rinks, sport parks, and more.
As of 2001, nearly 17,000 for-
profit fitness centers are currently in business.
There has been moderate growth
in this field with continued growth predicted.
Non-Profit Participation Segment:
organizations in this segment include the
Boys and Girls Clubs, and hospital-affiliated fitness
Opportunities may be specialized or one position may include a variety
of job responsibilities.
The YMCA has
branches in the U.S. and 61
branches in Canada.
The YWCA has 300+ branches in the U.S.