glossary ch 1 mass comm

glossary ch 1 mass comm - Modern- 19 th century media...

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Tony Mattera CMM145.02- Mrs. Kotchemidova Glossary Ch. 1 and 10 August 29, 2006 Culture- way of life often represented by collections of symbols and artifacts explaining lifestyles Mass media - communicational industries that creat several types of media to large groups of people Mass communication- delivering cultural information to mass groups of people Digital communication- images, texts, and sounds are encoded and decoded using the binary number system to reproduce the images, pictures, and sounds Media convergence - convergence of old medias into present into present day media styles such as dvds and the internet Mass media channel - basically all of the media in which all types of media are sent and received through Selective exposure - when media wants people to see their point of view High culture- the media of a culture that is top notch and is the biggest deal such as Shakespeare and the New York Times Low culture - although popular just not of extreme historical significance as high culture
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Unformatted text preview: Modern- 19 th century media Postmodern- contemporary media Blogger- people who provide instant information by way of messages Papyrus- first form of paper made from reeds of the Nile River Parchment- animal skin used for writing after papyrus Codex- pieces of parchment sewn together as a book would be Manuscript culture- an era where all book were made by hand, mostly by monks Illuminated manuscripts- art and decorations on the pages Block printing- hand carved blocks with letters or symbols Vellum- very finely treated animal skin used as paper Dime novels or pulp fiction- very cheap books Linotype- higher speed printing press Trade books- most popular type of books for general readers Mass market paperbacks- books off racks sold in several types of stores besides bookstores Developmental editor- makes suggestions and helps fix problems for the author...
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This note was uploaded on 02/18/2008 for the course CHEM 114 taught by Professor H during the Spring '08 term at Spring Hill.

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