Theories - a Looks at artifacts and seeing a point of view in the world i Identify a key term ii Identify what is clustering the key term iii Chart

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I. Theories a. Free will vs. determinism i. Individual have choice in all things ii. Individuals have no choice… everything is destiny, fate b. Social Exchange Theory i. Minimize your contribution / maximize your benefits 1. Economics – sociology – psychology a. What motivates individuals to get more than what they paid for, taking it to a societal level 2. Cost / benefit analysis c. Attribution Theory i. How we explain behaviors 1. Motivation 2. Situational – external 3. Assigns blame/reason for behaviors 4. Trait vs. state d. Agenda Setting Theory i. The media tells us what to think about 1. Repeated exposure makes things more relevant to us 2. Shuffe-Berger 1997 3. Gate Keeping a. Human nature is environmental i. We have a need to belong ii. We dislike uncertainty and this helps iii. There’s no way to escape e. Dramatism and Burke i. Pentad and Cluster Analysis 1. Dramatistic Pentad a. Motive and why people do things i. The Act ii. The Scene iii. The Agent iv. The Agency v. The Purpose 2. Cluster Analysis
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Unformatted text preview: a. Looks at artifacts and seeing a point of view in the world i. Identify a key term ii. Identify what is clustering the key term iii. Chart out the relationships between the key term and its clusters f. Elaboration likelihood model (ELM) i. Central route 1. Dependent on people engaging thinking faculties in an argument. i. Making a person look at and analyze and argument. ii. High Need and Ability usually take this route. (more permanent) 2. Peripheral route a. Deflects attention from the argument itself using cues that short circuit our thinking abilities. i. Think attractiveness of salespeople in product advertising. ii. Quality of presentations, slogans, etc. iii. Low Need or Ability usually take this route. (more temporary) II. Vocabulary a. Ontology i. All of these theories try to dictate that there is a universal theory to being human b. Epistemology i. How we best teach...
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This note was uploaded on 04/16/2008 for the course COMS 321 taught by Professor Peck during the Spring '08 term at CSU Northridge.

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Theories - a Looks at artifacts and seeing a point of view in the world i Identify a key term ii Identify what is clustering the key term iii Chart

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