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Unformatted text preview: a. Looks at artifacts and seeing a point of view in the world i. Identify a key term ii. Identify what is clustering the key term iii. Chart out the relationships between the key term and its clusters f. Elaboration likelihood model (ELM) i. Central route 1. Dependent on people engaging thinking faculties in an argument. i. Making a person look at and analyze and argument. ii. High Need and Ability usually take this route. (more permanent) 2. Peripheral route a. Deflects attention from the argument itself using cues that short circuit our thinking abilities. i. Think attractiveness of salespeople in product advertising. ii. Quality of presentations, slogans, etc. iii. Low Need or Ability usually take this route. (more temporary) II. Vocabulary a. Ontology i. All of these theories try to dictate that there is a universal theory to being human b. Epistemology i. How we best teach...
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This note was uploaded on 04/16/2008 for the course COMS 321 taught by Professor Peck during the Spring '08 term at CSU Northridge.
- Spring '08