glossary - Tony Mattera CMM145.02 Mrs Kotchemidova Glossary...

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Tony Mattera CMM145.02- Mrs. Kotchemidova Glossary November 30, 2006 August 24: The four communication revolutions, p. 1-14 1.) Culture- way of life often represented by collections of symbols and artifacts explaining lifestyles 2.) Mass media - communicational industries that create several types of media for large groups of people 3.) Mass communication- delivering cultural information to mass groups of people 4.) Digital communication- images, texts, and sounds are encoded and decoded using the binary number system to reproduce the images, pictures, and sounds 5.) Media convergence - convergence of old medias into present day media’s digital technology such as DVDs and the internet 6.) Mass media channel - basically all of the media in which all types of media are sent and received through August 29: Media literacy, p. 14-37 7.) Selective exposure - when media wants people to see their point of view 8.) High culture- the media of a culture that is top notch and is the biggest deal such as Shakespeare and the New York Times 9.) Low culture - although popular just not of extreme historical significance as high culture 10.) Modern - span of time that started during the Industrial Revolution and continues to this day 11.) Postmodern - contemporary media 12.) Blogger - people who provide instant information by way of messages online August 31: Writing and manuscript culture, 344-362 13.) Papyrus - first form of paper made from reeds of the Nile River 14.) Parchment - animal skin used for writing after papyrus
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15.) Codex - pieces of parchment sewn together as a book would be 16.) Manuscript culture - an era where all book were made by hand, mostly by monks 17.) Illuminated manuscripts - art and decorations on the pages 18.) Block printing - hand carved blocks with letters or symbols 19.) Vellum - very finely treated animal skin used as paper 20.) Dime novels or pulp fiction - very cheap books, in terms of price 21.) Linotype - higher speed printing press 22.) Trade books - most popular type of books for general readers 23.) Mass market paperbacks - books off racks sold in several types of stores besides bookstores September 5: Books and the power of print, p. 362-379 24.) Developmental editor - makes suggestions and helps fix problems for the author September 7: The history of news and the rise of modern journalism, p. 268-303 25.)
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