Marketing PlanBackground of the CompanyLife Water is a water bottler firm with a value of several million dollars located 150 kilometersoutside Los Angeles, California. During the present drought in California, their local communitycomplains they are consuming too much water. The Life Water Critics have given Mrs Leona'sstatement a mixed reception. This is a significant time for Life Water since they have spent fivemillion dollars in the recent establishment of a greener firm and the new bottle from bioplasticswill be launched in Life Water, as their premier product line (Dinkel, et al. 2020). Life Water alsoaims to incorporate a PR campaign that promotes the plans of the firm.Marketing Objectives of the CompanyTo develop and to lead an awareness campaign regarding healthy lifestyle throughconsuming clean water of life water company.The greener firm of Life Water wants to bring a revolution in the health of people throughproviding them healthy water.To create an awareness of keeping people hydrated because hydration is necessary to livea healthy life.To provide bio plastic water bottles for the consumers because these bottle can berecycled easily and it is a better option to improve environment.Life Water the Product’s FeatureLife Water’s water bottles are extremely healthy resource for the complete family from a healthysupply of minerals, and a pleasant as well as cool flavor. It contains important elements such as:calcium: essential to the development of strong bones and teeth, magnesium: needed formuscular contraction and pulse transmission (Dupont, and Hébert, 2020). Thus, the water bottlesof Life Water are creating healthy lifestyles for the consumers.VisionLife Water has vision to make consumers’ hydrated. The vision is to provide, healthy, hydrating,notorious water to its consumers.Competitors of the Life WaterLife Water encompasses two extremely strong competitors in the market, with new methods andtechniques to compete with the Life Water brand. The following are:The Pepsi Co introduces its water brand namely Aquafina Water.Dasani water brand, a company of Coca Cola.Water purification from Pepsi's Aquafina comprises the procedure of the filtering of the charcoaland osmosis reverse. They have extended their brand to six various fruit-flavored flat watervariations and two varieties of carbonated water that are also fruit-flavored, to achieve theircompetitive advantage in the market. Pepsi's water is also offered in several brand namednations.
As it is mentioned above, Dasani is one of the biggest competitor of Life Water. The Dasani