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Unformatted text preview: 7.) Listeners sttribute ethos, or credibility, to speakers on the basis of their perceptions of the speakers good sense, good will, and good morale; in turn, speakers must learn to work within listeners moral frames if theyre to succeed 8.) Your first speech should have an introduction, body, and conclusion that develop a main or central idea KEY TERMS-consumer imperative-context-ethics-ethos-feedback-intellectual imperative-interactive process-listener-message-moral frames-orality-personal act-skyhook principle-social act-social imperative-speaker KEY QUESTIONS What are the traditional rules for public talk? What are the expected ways of speaking in specific situations? How do listeners affect the speakers message? What role do morals and ethics play in speeches?...
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- Fall '08