Unformatted text preview: 5.) Beliefs are convictions about what is true or false 6.) Attitudes are tendencies to respond positively or negatively to people, objects, or ideas 7.) Values are basic concepts organizing one’s orientation to life 8.) Audience segmentation allows you to identify audience subgroups for more effective selection of main ideas Key Terms-attitudes-audience segmentation-beliefs-demographic analysis-psychological profiling-stereotypes-values...
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- Fall '08
- Sociology, audience segmentation, 09-21-07 Summary Ch., Psychological profiling seeds, -psychological profiling -stereotypes