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Unformatted text preview: 5.) Beliefs are convictions about what is true or false 6.) Attitudes are tendencies to respond positively or negatively to people, objects, or ideas 7.) Values are basic concepts organizing ones orientation to life 8.) Audience segmentation allows you to identify audience subgroups for more effective selection of main ideas Key Terms-attitudes-audience segmentation-beliefs-demographic analysis-psychological profiling-stereotypes-values...
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This note was uploaded on 04/17/2008 for the course COMMUNICAT unknown taught by Professor Kali during the Fall '08 term at Mass Colleges.
- Fall '08