ES-ch. 7 notes - 09-14-07 Effective Speaking Notes Ch. 7 -a...

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09-14-07 Effective Speaking Notes Ch. 7 -a paradigm is a kind of pattern or template that is known and understood by people, and that serves as a psychological shell within which perceptions, information, ideas, etc. can be stored and remembered - speech-centered patterns are ways in which so-called content is traditionally organized - audience-centered patterns are ways that many people make sense out of their decisions psychologically -an association is a connection asserted between two or more parts of an utterance, of pieces in the flow of a speech -five reasons to organize your speeches: 1.) your listeners learn more from an organized speech because there is an obvious pattern for categorizing the new material you present, 2.) an organized speech is easier for you to present, 3.) you will appear more credible when you give an organized speech, 4.) some evidence suggests that well-organized speeches are more persuasive, and 5.) good organization lowers the frustration level for you and your listeners -must determine a central idea and its wording is critical -to determine what you’re looking for in an organizational pattern after identifying your central idea, ask yourself what structure is best suited to the ideas in your speech, what
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ES-ch. 7 notes - 09-14-07 Effective Speaking Notes Ch. 7 -a...

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