ES-ch. 9 summary - seven types of images: visual, auditory,...

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10-15-07 Effective Speaking Chapter Summary-Ch. 9 -language functions on referential, relational, and symbolic levels -encoding occurs when you put ideas into words and actions -successful speeches generally follow oral style that is typical of conversations -you can cultivate oral style through accurate work choice, simple phrasing, restatement, and the coherent connection of ideas -rhetorical strategies are word and phrase choices intended to control the impact of the speech; three of the most common rhetorical strategies are definition, imagery, and metaphor -speakers can define unfamiliar or difficult concepts in many ways including dictionary, stipulative, negative, etymological, contextual, and analogical definitions -imagery consists of word pictures that intensify listeners’ experiences by engaging their senses; there are
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Unformatted text preview: seven types of images: visual, auditory, gustatory, olfactory, tactile, kinesthetic, and organic sensations-metaphor is the comparison or two dissimilar things-the intensity and appropriateness of language can be altered to contribute to the atmosphere created for your audience-to develop a bicultural speaking style, share your life experiences with your listeners, value inclusivity, empower others, and conceptualize ideas holistically KEY TERMS-analogical definition-atmosphere-contextual definition-dictionary definition-encoding-etymological definition-exemplar definitions-gender-linked words-gender-neutral words-imagery-metaphor-negative definition-oral style-restatement-stipulative definition-written style...
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This note was uploaded on 04/17/2008 for the course COMMUNICAT unknown taught by Professor Kali during the Fall '08 term at Mass Colleges.

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