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Unformatted text preview: -commonly used motivational appeals can be grouped into three clusters: affiliation, achievement, and power-Monroe’s motivated sequence is an organizational pattern for actuative and persuasive speeches based on people’s natural psychological tendencies-the five steps in Monroe’s motivated sequence are attention, need, satisfaction, visualization, and action; each step can be developed by using appropriate rhetorical devices KEY TERMS-achievement motives-affiliation motives-Monroe’s motivated sequence-motivational appeal-motive cluster-motive need-power motives...
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This note was uploaded on 04/17/2008 for the course COMMUNICAT unknown taught by Professor Kali during the Fall '08 term at Mass Colleges.
- Fall '08