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ES-ch. 13 summary - -commonly used motivational appeals can...

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11-05-07 Effective Speaking Chapter Summary- Ch. 13 -speeches to persuade and actuate have psychological and behavioral changes as their primary goals -as you prepare your speech to persuade or actuate, you should consider adapting to your listener’s behavioral patterns, enhancing your credibility, and selecting effective motivational appeals -analysis of audience segments can provide speakers with motivational appeals to use in persuading listeners -listeners are more likely to respond to your persuasive message if you are credible; you should demonstrate expertise, friendliness, and dynamism -motivational appeals visualize human desires and offer ways to satisfy those desires
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Unformatted text preview: -commonly used motivational appeals can be grouped into three clusters: affiliation, achievement, and power-Monroe’s motivated sequence is an organizational pattern for actuative and persuasive speeches based on people’s natural psychological tendencies-the five steps in Monroe’s motivated sequence are attention, need, satisfaction, visualization, and action; each step can be developed by using appropriate rhetorical devices KEY TERMS-achievement motives-affiliation motives-Monroe’s motivated sequence-motivational appeal-motive cluster-motive need-power motives...
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