Entrep Module 8 - The Marketing Mix (7ps) In Relation to the Business Opportunity.docx

SENIOR HIGH SCHOOL
ENTREPRENEUR
SHIP
Quarter 1 – Module 8
THE MARKETING MIX (7PS) IN RELATION
TO THE BUSINESS OPPORTUNITY
ASIAN TECHNOLOGICAL SKILLS INSTITUTE, INC.
Purok 2, Barangay Cobangbang
Daet, Camarines Norte
1

This module enables you to explore the world of marketing
specifically on marketing mix. It is the first move taken when
starting to plan for a product or service. The tasks in this
module will let you discover more about the components of
marketing mix and the 7Ps. Here, you will be taught how you
can use them to develop a successful marketing strategy.
At the end of the lesson, you are expected to:
1. Describe the elements of the 7P’s in marketing mix.
2. Apply critical thinking skills about marketing concepts
through written activities.
3. Demonstrate creativity and self-governing skills.
Learning Competency:
Describe the Marketing Mix (7Ps) in relation to the business
opportunity
(CS_EP11/12ENTREP-0h-j-10)
The 7 Ps marketing mix is a marketing tool and strategy
that will help your business to develop it ’ s marketing and
business success by focusing on specific areas. Historically, the
marketing mix was just 4Ps, but 3 more were added and it is
now suggested that all 7 are considered as part of your
marketing and promotional strategy, particularly if you are a
service provider.
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DO NOT WRITE ANYTHING ON THIS MODULE,
YOU MAY ANSWER ON YOUR OWN ANSWER SHEET
I.
INTRODUCTION:
II.
OBJECTIVES:
III. LEARNING
CONCEPTS
Quarter 1 | Module 8 |
The Marketing Mix (7ps) In Relation to the Business Opportunity

What is the 7 p’s marketing mix used for?
These 7 Ps are predominantly used by businesses as a
focal point and as part of an overall marketing strategy.
They can assist with:
 Defining areas of success in the business that can be
replicated and built on
 Defining issues in the business that are holding you
back from being more profitable, productive or
successful
 Setting objectives and targets – so you can move
strategically towards your goals
 Competitive analysis – your business position in the
market against your competitors
 SWOT analysis – analysis of your business strengths,
weaknesses, opportunities and threats
The 7 Ps
The original 4Ps of the marketing mix tool are:
1. Product
2. Price
3. Place
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Quarter 1 | Module 8 |
The Marketing Mix (7ps) In Relation to the Business Opportunity

4. Promotion
The additional 3Ps added, are:
5. People
6. Process
7. Physical Evidence
Using the 7Ps
You can use the 7 Ps as headings for discussion, of which
the findings and conclusions can then be added to your
marketing strategy, which should feature as part of your overall
business plan.
Some of the things you can focus on under each of the 7P
headings, include:
PRODUCT – this could be your SERVICE if you are a
service provider
 Is your product branded effectively?