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Unformatted text preview: does the consumer want (need), what does the consumer anticipate, and what do we (designers) want the consumer to desire? If all aspects of those three basic questions are met by a set of proposed design elements, then is when design ceases being form and begins to be function and innovation all at one time. The role of design is simply to satisfy industry objectives, product qualifications, technological requirements and a variety of other tactical ideas in an artistic, rational, inventive, reasonable and practical form. Design is essentially the raison d'tre of everything we identify, process, and interact with in our daily lives. Design is what keeps competition tight amongst nearly all products out in the market for the sole reason that a bulky walkman isnt going to outsell the sleek iPod touch. Why? Because consumers want and thirst for ground-breaking, envelope-pushing, boundary-shattering innovation and thats what design, when executed properly, can do...
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- Winter '08