MKTG6028Strategy #3Developing a Presentation StrategySubmit to FOL:STR3 DropboxScenario:For this strategy your job is to prepare for the presentation of the product/service soldby your company to your prospect.To Do:1.Pick the product you are selling and the company that you represent.2.Describe who is participating in the sales call from your company. Is it oneperson (you) or is it a team? Justify your selection.3.Identify your prospect (by naming the person and company) that you areselling to.4.Describe who is participating in the sales call from yourprospect’scompany. Isit one person (named above) or is it a group? Justify your selection.5.Prepare for the sales presentation.a.List presentation objectives.b.Describe ways to achieve good social contact (relationship strategy).
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Marketing, presentation strategy, List presentation objectives