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AnkurTyagi_case_study.pdf - Case study – What is the impact...

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Case studyWhat is the impact of corona virus on e-commerce??Indian e-commerce to grow84% in 4 years, helped byCovid-19 impact: StudyThe worldwide spread of the COVID-19 pandemic has disrupted how people buyproducts and services and how they perceive e-commerce. The standardizedlockdown rules across India and the world and the growing hesitation amongconsumers to go outside and shop for essential goods have tilted the nationstowards e-commerce.Consumers have switched from shops, supermarkets, and shopping malls toonline portals for the purchase of products, ranging from basic commodities tobranded goods.
How corona virus affected Variations in the compositionof sales??The current situation has for 69 per cent of the e-commerce companies beenassociated with a change in the composition of sales.Companies have seenincreases in sales of essential items, such as face masks and disinfectants,products related to home offices and schooling, baking, comfortable clothing

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Term
Winter
Professor
Tanmoy
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