Disertation Draft 1.docx - MSc in Managing Innovation...

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MSc in Managing Innovation2020-2021The impact of online shopping behavior during Corvid 19pandemic in relationship withDigital electronic retailers inDubaiByShuang SuH00339613Dissertation submitted in partial fulfilment of the requirementsfor the degree of MSc at Heriot‐Watt University1
ACKNOWLEDGMENTThis assignment can be complete, and success require a lot of guidance and support frommany people. I would like to thank Heriot Watt University to provide the flatform and supportfor this study, and I would like to thank to my family, friends and colleague for encouraging,support along with advice to finish this project. Last but not least, I would like to express mydeep and sincere gratitude to my supervisor Dr Loannis Karamitsos, thanks to his patience,encouragement and unlimited timely support.2
DECLARATIONI declare that this dissertation presents the results of my own work and has been collected bymyself.I also confirm that the primary data collection has received the ethical approval for theundertaken study from the Chair of the School’s Ethics Committee. I have made fullacknowledgement and reference to the work, contributions and ideas of others whereverapplicable.Student’s Signature: ……………………… Date:Word count: 138183
ABSTRACTThis study will investigate the online shopping behavior impacted by COVID-19 in relatedwith digital electronic products retailers’ online products and service in Dubai. The pandemicaffects all over the world and most of countries are taking movement restriction measure toprevent the spreading of COVID, such as lock down, stay at home, which lead to people havemore time on net, shop on the internet and have higher demand on digital electronic products likephone, tablet, computer etc. for study or work. So this research will find out what consumerbehavior changes before and after lockdown and what factors are affect consumer buying or notbuying digital electronic products online in Dubai.There are two mythologies are used to collect the data: one is Questionnaire, based on themain research question how they are buying digital electronic product before, during pandemicand after lockdown lifted, created 13 questions, and distributed to family, friends, and colleague,and received 118 valid responds. Another one is semi-structure interview, interviewing 3 peoplethrough Microsoft Team with audio recorded from different local electronic retail store whichalso has online store in Dubai. The result finds out that the Trust, Time, Price and Administratorfactors are main factors affect consumer’s shopping online and security & privacy has lessimpact due to Dubai are one of most safety countries in the world, people have less concernabout that. On the other hand, after lockdown lifted, majority of people still prefer both onlineand retail store to buy digital electronic products.

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Term
Fall
Professor
NoProfessor
Tags
Qualitative Research

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