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GROUP 5.docx - North South University Case study on Hong...

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North South UniversityCase study onHong Kong Disneyland: HR Programs to Motivate EmployeesSubmitted by:1.Rifat Al Hussain Rabbi (2011946630)8.5/102.Ichsa Ahmed Abriti (2011706630)8/103.Jawadul Abedin Taj (2021283630)9.5/104.MD. Shahriar Hasan Ayuon (2021435630)8.5/105.MD. Sadman Karim Shehab (2011487630)8.5/10GROUP MARKS 9/10
Ques-1 Using Maslow’s Hierarchy of needs- analyze how Disney’s employees canbe motivated in each step. Which step do you think most of the park employeesare trying to fulfill?Done by -Jawadul Abedin Taj (221283630)Ans:Maslow’s hierarchy of needs is a pyramid model that represents a motivational theory.The theory being that the basic needs of people must be met before eventually attending toneeds higher up in the model. The steps in which Disney employees can be motivated incontext to the model are:1.Physiological Needs:Basic needs at the bottom of the pyramid such as food, clothing,shelter and other physical needs for survival. Before Disney can hire motivated staff theymust ensure their employees have this basic need by, let’s say, providing them withreasonable staff housing and sufficient wage.2.Safety Needs:The Employees of Hong Kong Disney Land would want to feel safe andsecure, both emotionally and physically, while working there. For example- Employeesthere would not want to be subject to backbiting, gossiping or coming to physical injurywhile working.3.Social Needs:This is basicallythe need for belonging and affection of one another. Theneed for interpersonal relationships motivate behavior amongst employees. Employeesworking at Disneyland should be given the chance to be connect to each other and formhealthy relationships.4.Esteem Needs:The fourth level in the hierarchy which is a person’s need for self-esteemand the desire to be recognized and respected by others. The employees at Disney arerecognized by the character they dance, play and sing as in this theme park. They arerecognized by the numerous visitors who come to be entertained by them.5.Self-Actualization Needs:Finally the need for personal growth and realizing potential.Employees of Disneyland, let’s say, the mascot for Elsa singing Frozen would one daywant her singing talent to grow and voice-act/sing for a Disney Character of her own.According to the passage Disney recruits a highly motivated workforce. Their employees “arefriendly, innovative, responsible, and are passionate about Disney Stories.” Disney even goesfar as to nurture their talents through training programmes and career path opportunities. Themotivated workforce would obviously have their 3 levels of needs fulfilled and they already getEsteem Needs fulfilled by entertaining and connecting with the guests of park.Therefore theemployees of Disneyland are trying to meet their self-actualization Needs.The need forpersonal growth and the ambition to one day be a part of their own Disney Film or show.

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Term
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