LinkedIn SWOT Analysis.docx - LinkedIn SWOT Strengths -...

LinkedIn SWOT
Strengths Weaknesses
- Credible professional accounts
Popular brand amongst corporates
giving huge potential for connections
- Features help in effective filtering of
searches
- Detailing of profile is very effective
- Professionals looking for career
growth seem to be an active part
- Useful, and powerful, tool to
promote your brand
- Highlights your professionalism &
trusted professional site
- Connection limitations
- LinkedIn premium cost.
Opportunities Threats
- Partnership with other job sites
- Advertising is set to increase with
corporates realizing the B2B reach
on LinkedIn
- New upcoming professional
networking sites
- Fake accounts
LinkedIn vs other social networks
LinkedIn vs Facebook
Target audience: Facebook has a bigger gathering of people and can furnish B2B
promoters with a greater number of impressions. - LinkedIn, on the other hand, can only
reach a limited amount of professionals.
Engaged: Engaging an audience on Facebook can be very easy and won’t take much time -