Psychology Memory I - Psychology Memory Memory...

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Psychology – Memory Memory Demonstrations -easier to pick out names than to remember them “tip of the tongue” phenomenon Memory – the persistence of information over time Sounds, visual, olfactory, ideas Why study memory? “We are our memory” Process: Encoding (acquisition) How we get or obtain info Storage (retention) What we do with info? Where does it go Retrieval How do we get at that info later, when it is needed? Encoding: -getting info into memory -translation external, sensory info into a neural code the brain can work with -Prerequisite: attention -no attn, no encoding, not remembered well Storage (retention) -process of preserving info over time -involves actual changes in the brain, chemical and structural -Brain structures involved: -hippocampus > new memories -Frontal Lobe > motor memory -Parietal Lobe > perceptual memory -occipital lobe > visual memory -temporal lobe > auditory memory Retrieval: -process of getting stored info back out -the more effort put into encoding -more likely it will be stored -easier to retrieve it Measuring memory by retrieval:
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This note was uploaded on 04/16/2008 for the course PSYC 1101 taught by Professor Leader during the Spring '07 term at Georgia Institute of Technology.

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Psychology Memory I - Psychology Memory Memory...

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