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Discussion (Week8)

Discussion (Week8) - Counteractive self-control in...

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Counteractive self-control in overcoming temptation Trope & Fishbach, 2000 I) How do we combat immediate temptations that can negatively affect long-term goal attainment? II) Counteractive Control – self-regulatory behaviors/cognitions that help to counteract the influence of short-term costs (helping one to act toward long-term outcomes) a. Two basic set-ups that both “examined health”: i. One required fasting for 6 hours vs. 3 days ii. One required medical testing that was either pleasant or unpleasant b. Counteractive control depends on the value of long-term outcomes i. In study 2, participants who rated the long-term goal (health) as more important to them were more willing to undergo counteractive control (by delaying rewards until after the medical exam was completed) c. As the valence of short-term outcomes increase, so does counteractive control to combat it i. In study 1, participants were willing to pay more if they failed fast for 3 days, in an effort to bolster the importance of the task. 1. Conversely, observers said that participants should pay less if they didn’t meet the demands of the more difficult task 2.
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