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Unformatted text preview: the first year that you will be working…will prob lose money the first year • Operational details o Discuss start up costs, management teams, division of duties, o How will the business raise capital? o How much capital needs to be raised? o SWOT analysis (strengths, weaknesses are both internal then opportunities and threats are external…use box format) o Discuss internal/external factors that can affect business o Market growing very rapidly is something that is an external factor for example • Extra Credit o Mock up of product- draw product, make a model, price list o Survey- conduct surveys with target market to establish demand ( www.surveymonkey.com ) o Marketing Strategy 4P’s: product, price, place, promotion o Pro-forma financials Income statements (take into account start up costs, YOU WILL NOT MAKE MONEY RIGHT AWAY) Balance sheets Cash flows...
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- Fall '06
- Marketing, primary target market, Cornell Daily Sun, Product/ Service Overview