Marketing - o Technology o Media fragmentation o...

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Market Fundamentals Marketing The process of planning executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals The Marketing mix o Product o Price o Place o Promotion Marketing Evolution o Product orientation Industrial revolution 1920 o Sales orientation Pushing products 1920-1950 o Consumer orientation Identifying consumer needs Solving problems What does the marketing department do? o Brand management o Pricing o New product development o Distribution strategy o Market research o Market analysis o Brand building
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o Creative development o Consumer advertising/promotion o Trade promotion Environmental Forces o Legal o Political o Development status o Social/cultural
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Unformatted text preview: o Technology o Media fragmentation o Competition • Target Marketing o All components of the marketing mix are interrelated and can be targeted Product • Customization Pricing • Volume/repeat Placement • Channel Promotion • Media • Identifying target markets o How to offer which product to which target • Market segmentation o Demographics o Psychographics o Geography • Purchase history o Lifetime value 80/20 rule • 80% of your revenue from 20% of your customers o Commercial/residential • Target markets o Targets can be narrow or broad Coke/Pepsi McDonalds Audi 50,000 mile service Boulder Boulder o 1-1 Amazon...
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This note was uploaded on 04/16/2008 for the course BCOR 1010 taught by Professor Latier,jef during the Fall '07 term at Colorado.

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Marketing - o Technology o Media fragmentation o...

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