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Unformatted text preview: o Technology o Media fragmentation o Competition • Target Marketing o All components of the marketing mix are interrelated and can be targeted Product • Customization Pricing • Volume/repeat Placement • Channel Promotion • Media • Identifying target markets o How to offer which product to which target • Market segmentation o Demographics o Psychographics o Geography • Purchase history o Lifetime value 80/20 rule • 80% of your revenue from 20% of your customers o Commercial/residential • Target markets o Targets can be narrow or broad Coke/Pepsi McDonalds Audi 50,000 mile service Boulder Boulder o 1-1 Amazon...
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This note was uploaded on 04/16/2008 for the course BCOR 1010 taught by Professor Latier,jef during the Fall '07 term at Colorado.
- Fall '07