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Unformatted text preview: -values are the basic concepts organizing ones orientation to life; they underlie an individuals particular attitudes and beliefs-in order to discover demographic and psychological factors, you can survey your listeners, observe your listeners; also use your psychological profile to frame your ideas, choose your supporting materials, and phrase your ideas-audience analysis helps you search for clues to the way your listeners think and act-develop your purpose, your goals, and your appeals-in developing your appeals, you can use an approach called audience segmentation in which you can divide your listeners into a series of subgroups or target populations...
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- Fall '08