Chapter 14 - Chapter 14 Retailing and Wholesaling I II...

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Chapter 14: Retailing and Wholesaling I. Trading up…at target II. The value of retailing a. Consumer utilities offered by retailing b. The global economic impact of retailing III. Classifying retail outlets a. Form of ownership i. Independent retailer ii. Corporate chain iii. Contractual systems 1. Retailer-sponsored cooperatives 2. Wholesaler-sponsored voluntary chains 3. Franchises a. Business-format franchises b. Product-distribution franchises b. Level of service i. Self-service ii. Limited service iii. Full service c. Merchandise line i. Depth of line 1. Specialty outlets 2. Category killers ii. Breadth of line 1. General merchandise stores 2. Scrambled merchandising IV. Nonstore Retailing a. Automatic vending b. Direct mail and catalogs c. Television home shopping d. Online retailing e. Telemarketing i. Telemarketing f. Direct selling V. Retailing strategy a. Important figure on page 319 b. Retailing mix c. Retail pricing i. Markup ii. Original markup iii. Maintained markup iv. Gross margin v. Markdown 1. Timing vi. EDLP
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vii. Everyday fair pricing viii. Benchmark/signpost items ix. Shrinkage x. Off-price retailing
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Unformatted text preview: d. Store location i. Central business district ii. Regional shopping centers 1. Anchor stores iii. Strip location 1. Power center iv. Multichannel retailers e. Retail communication i. Functional f. Merchandise i. Category management ii. Consumer marketing at retail (CMAR) VI. The changing nature of retailing a. The wheel of retailing i. Pg. 322 ii. wheel of retailing b. The retail life cycle i. Pg. 323 ii. Retail life cycle VII. Wholesaling a. Merchant wholesalers i. Merchant wholesalers ii. General merchandise (or full line) wholesalers iii. Specialty merchandise (or limited line) wholesalers iv. Rack jobbers v. Cash and carry wholesalers vi. Drop shippers/desk jobbers vii. Truck jobbers b. Agents and brokers i. Manufacturer’s agents (or manufacturer’s representatives) ii. Selling agents iii. Brokers c. Manufacturer’s branches and offices i. Manufacturer’s branch office ii. Manufacturer’s sales office...
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  • Summer '07
  • Shopping mall, Nonstore retailing, Direct Selling Retailing, merchandising Nonstore Retailing, retailing i. Pg.

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