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Unformatted text preview: d. Store location i. Central business district ii. Regional shopping centers 1. Anchor stores iii. Strip location 1. Power center iv. Multichannel retailers e. Retail communication i. Functional f. Merchandise i. Category management ii. Consumer marketing at retail (CMAR) VI. The changing nature of retailing a. The wheel of retailing i. Pg. 322 ii. wheel of retailing b. The retail life cycle i. Pg. 323 ii. Retail life cycle VII. Wholesaling a. Merchant wholesalers i. Merchant wholesalers ii. General merchandise (or full line) wholesalers iii. Specialty merchandise (or limited line) wholesalers iv. Rack jobbers v. Cash and carry wholesalers vi. Drop shippers/desk jobbers vii. Truck jobbers b. Agents and brokers i. Manufacturer’s agents (or manufacturer’s representatives) ii. Selling agents iii. Brokers c. Manufacturer’s branches and offices i. Manufacturer’s branch office ii. Manufacturer’s sales office...
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This note was uploaded on 02/19/2008 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell.
- Fall '07