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ABU DHABI CULTURE AND TOURISM VISION1Abu Dhabi Culture and Tourism VisionStudent’s NameInstitutional AffiliationCourseProfessor’s NameDate
Running head: ABU DHABI CULTURE AND TOURISM VISION2Abu Dhabi Culture and Tourism Vision1.Introduction & Purpose of the reportOver the previous decade, the Government of the United Arabs Emirates hasincreased its efforts on the hospitality and tourism sector in the country throughinvestment and emphasizing the focus on its growth, and this is one of the bestapproaches through which the Saudi Arabian government can diversify the economy ofthe country (Jaber, Marzuki, 2019).In the vision of this country, the tourism andHospitality sector can contribute as much as US$ 70.9 Billion to the GDP of this country;therefore, it will have a substantial impact on the economic development of the UnitedArab Emirates. Despite these positive targets, there are still some limitations that act asobstacles towards realizing this vision.The purpose of the ReportThe purpose of this report is to identify various strategies that have been used by AbuDhabi culture and tourism to ensure that the vision and the mission are achieved.2.Literature review: Question No 1i)Place brandingPlace branding has been used for many years and has been evolving to meet the dynamicworld's requirements.This concept has evolved for a long time after the cities haveattained independence and have several investment and economic changes to attract theinhabitants, tourists, and investors to their towns or cities (Dinnie, 2015).After brandingbecame popular in different countries, tourism became the important cause of thisphenomenon. In the 1990s, there was an expansion of place-marketing in the principlesof branding a nation, and the researchers incorporated place marketing and place-
Running head: ABU DHABI CULTURE AND TOURISM VISION3branding in their research. These two terms are highly correlated, and they function thesame where achieving the goal of the place-brand becomes the outcome of the strategiesused in marketing. Some various towns and cities have thrived through the social,geographical, cultural, and infrastructural resources intending to place branding and placemarketing.Different factors influence brand marketing strategies in any particular place across theglobe.First, it is usually challenging to achieve this objective; second, it is coherentamong the involved stakeholders. It brought them into a discussion table to develop aconcrete perspective of the place brand is very rate, and they are very hard to achieve.The second factor is the level of competence of the involved stakeholders during themarketing strategies' innovation, where the successful plans require the stakeholders whohave more experience. The third is the attitude with the involved stakeholders wherethere should be the idea of accepting failing during the implementation of the marketingstrategies, and they also need to be continuing without quitting and try again as the

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Term
Fall
Professor
Illiad Connally
Tags
United Arab Emirates, ABU DHABI, Abu Dhabi Culture

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