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Unformatted text preview: efficient The Warnaco Group-$1.9 billion in revenue-5500 employees-product distribution o 50+ countries o over 3000 points of distribution-company offices: o new york, Toronto, mexico city, London, hong kong, seoul, shanghai-market capitalization: $1.6-manages and licenses other companies, unlike Polo who owns and controls their company and distribution-strategic objective o maximize sharehold value through operational excellence geographic expansion, and direct to consumer initiatives-brand portfolio o intimate apparel: 33% of revenue o sportswear: 49% of revenue o swimwear 17%-principle distribution: department stores transitioned to global company as department store marketshare declined-growing global company, now 50% US, 50% everywhere else...
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- Fall '07